In returning to the origins of modern-day India, “RRR” inevitably relates to today’s India, where, like in many other countries in recent years, nationalism has been on the rise. They play real-life Indian revolutionaries Alluri Sitarama Raju (Charan) and Komaram Bheem (Rao) who team up in 1920s British-controlled India. This is Charan and Rao’s first film together, which is a little like a meeting of Al Pacino and Robert De Niro, if they were also the sons of Marlon Brando and James Dean.
They’re each from movie-star dynasties that have previously been more like rivals. “RRR” stands for “Rise Roar Revolt” but it also refers to Rajamouli and his two stars, N.T. I mostly cater to Eastern or Indian sensibilities.”īut while “RRR” has certain effects-heavy Hollywood characteristics that make it not so dissimilar from a superhero movie, it’s deeply engrained in Indian myth and present-day circumstance. I always thought that Western sensibilities are different from my kind of films. But the reception from the West was a complete surprise for me. “In the country and across the Indian diaspora all over the world is what we expected. “Frankly, I didn’t expect this kind of reception from the West,” says Rajamouli.
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“RRR” comes in the wake of global series hits like the Korean “Squid Game” and France’s “Lupin.” Theatrical-first movies like the South Korean best-picture-winning “Parasite” have already toppled what director Bong Joon Ho has called “the one-inch barrier” of subtitles. But one less disputable aspect of Netflix’s platform is its ability to foster non-English global hits.
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The “RRR” success has come while Netflix is reeling from subscriber loss and a stock decline, a downturn that has thrown its movie model into debate. James Gunn and Scott Derrickson, who have each helmed Marvel movies, have heaped their praise on “RRR” since it began streaming. That go-for-broke style has earned the endorsements of some of Hollywood’s blockbuster filmmakers. If given a chance, I will go even bigger and wilder, no doubt about it. You need to stop somewhere.’ That is the only thing that will stop me. “The only thing too much is my producer coming in and saying, ‘We’re crossing our budget. “There is never enough for me,” Rajamouli said in a recent interview from Hyderabad in India. Suspenders prove a surprisingly pliable dancing prop. What many have seen is a movie filled to the brim with over-the-top action sequences and sprawling dance numbers, and an energy that today’s Hollywood blockbusters seldom match. Dubbed in Hindi and subtitled in 15 different languages, “RRR” is the most popular film from India ever on Netflix, charting among the top 10 films in 62 different countries.įor many, “RRR,” based on Hindu mythology and the freedom fighters that fought British colonialism, is their first encounter with Tollywood, the Telugu movie industry, or Indian films, at all.
For nine straight weeks, “RRR” has ranked among the top 10 non-English language films on the streaming service. box-office charts before finding an even wider audience on Netflix. That has changed emphatically with Rajamouli’s “RRR,” a three-hour Telugu-language action epic that has not only become one of India’s biggest hits ever but climbed U.S. “Not being able to travel across borders has been a disappointment.” We have probably the oldest and most colorful stories,” says director S.S. “We have a long tradition of storytelling in India.
NEW YORK (AP) - India’s film industry is one of the most vast and varied in the world - it’s really not one but many separate industries, including Bollywood, Tollywood and others - yet few of the country’s roughly 2,000 annually produced movies ever make much of a dent with Western audiences.
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